David Appel

3 frameworks to report and forecast with investors during market uncertainty

A talk by David Appel (Head of Software & SaaS Vertical Product Marketing, Sage Intacct)

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About this Talk

After earning the business of over 2,000 SaaS companies, a set of frameworks has emerged on how to tell your story to investors, track it with metrics, and predict its future. In this session, we will cover:

  1. Choose metrics that measure MUD (Meaningful Underlying business Dynamics)
  2. Strategically communicate the story externally and internally
  3. Build the finance platform to bill, pay, report, and forecast your key metrics and cash flow

May 10, 2023, 02:00 PM

02:00 PM - 02:30 PM

About The Speakers

David Appel

David Appel

Head of Software & SaaS Vertical Product Marketing, Sage Intacct